There are only 3 ways to price your Carlsbad home to break a record in 2025

Pricing is a marketing strategy, not a valuation.

Most agents will tell you what your home is worth when you sit down to meet with them.

Here is the simple answer to that. Your home is only worth what you’re willing to accept. In other words, the value is only realized once it trades.

If that is the case, then how should you price your home? I am glad you asked :)

How you price your home has a direct impact in the urgency and seriousness of the buyer you’re negotiating with. Ideally (and it doesn’t always work out this way) you want to position your home pricing wise, so that it can sell for the highest price with as little stress as possible.

When you price your home correctly, you can avoid all the frustrating aspects of a home sale like extended days on market and open houses.

There are three way to price your home.

Event Based Pricing

This is where we come in under market value to cause an “auction effect” when selling your home. When done right, you’ll get multiple buyers bidding on your home. When this happens they bid against each other and not you, which causes the sales price to increase.

This, coupled with an effective launch strategy still works well in a a 2025 Carlsbad Real Estate market.

While this is not a 100% guaranteed process, you have safety in it being that you can remove the listing for a few weeks, and start the process over. Remember, you are in complete control of when and how your home is marketed.

In many parts of Europe, the home is aggressively marketed for a short period of time and then opened up for offers. If it doesn’t sell, it is removed from the market and the process starts over 30 days later. This process is wildly effective with an aggressive social media ads campaign.

Market Based Pricing

Market based pricing is exactly what it sounds like. We look at the previous sales and market velocity and attempt to list the property right where the value is. Many times our clients choose this strategy when there are few homes to compete with. This is a good strategy if you don’t want to get deep into negotiation.

The strategy works when you want to identify one buyer and are ok with a few extra days on the market. It works best when your home is the only one on the market in your Carlsbad neighborhood.

Aspirational Pricing

Aspirational Pricing is a strategy where you list high to push the envelope for a few reasons.

• Your home is an exception to the neighborhood (remodeled etc)
• The market is trending up fast and you are trying to get ahead of the curve
• Your Carlsbad home is a once in a lifetime sale that has pedigree

While this strategy can work, it can be the least effective because it causes buyer objections before they even view the home. In a market like 2020-2022, aspirational pricing was common because of low inventory and a fast moving real estate market.

Many homeowners use this strategy as a cushion for negotiation. Meaning “I want to list a little high to leave room for negotiation.” Statistically, this tends to end up where the home would have sold had it been listed in option 1 of 2 above but often times with added days on market.

While there is no one size fits all approach to pricing your home, using pricing as a marketing tool will help set your Carlsbad home apart when marketing it for sale.

Days on market can be a benefit and detriment to your home selling for the right price. When Carlsbad homes start to hit the 60-90 day time on market, buyers start to question why it hasn’t sold. So aligning on a pricing strategy that will allow your home to sell for the highest price is one of our highest priorities when preparing your home for market.

When pricing, condition, and competition meet, we tend to break records.