How we’ll help you find your next Carlsbad home, even if it is not actively listed for sale

This may be the new norm. Maybe a spring market with 450-600 homes is a thing of the past.

For context, this is what the active inventory looked like since 2013 (we had a different MLS before which is why the numbers plummet then, so ignore pre-2013. 

Why are people not moving?

If you bought a home in 2018, chances are you have 40%+ equity and your mortgage rate was in a 2-3% range.

Currently, rates are 6.5-7%. Even if you rolled all of your equity into the new home, your mortgage payment will still increase significantly.  Because of this, we are only seeing homeowners sell their home if they have to. Rates were kept low for way too long and now, we are experiencing the consequence of that market.

Waiting for rates to come back down to 3%? It wont happen. In fact it only happened once in the last 50 years.

The market cannot sustain it. We would have to go through a recession or maybe even a depression worse than what we experienced during 2007-2010 and although the market is experiencing rough waters currently, the odds of that happening any time soon are very low.

So yes, this is the new market. It is going to take time for the market to come to terms that this is the norm, instead of waiting for the next 3% mortgage rate market.

Something else we are consistently hearing is that people do not want to go through the pain of selling their home because they just aren’t financially incentivized to do so right now. But what we do know, is that there are a lot of people that would sell if they got the right price with the right terms.

So there are options and here is how we unlock them.

We get clear on your needs

• Where you’re looking
• What you’re looking for
• The price range your comfortable with
• Your non-negotiables
• The schools you need to be in
• Proximity to work

We’ll then treat our search of both on-market and off-market homes the same. Our job is to get you options that are closes to your needs in the timeframe you’re seeking.

We know what the on-market inventory is. Here is the action plan for the “hidden inventory” in Carlsbad, CA.

• Direct mail campaign to homes that meet your criteria.
• Direct outreach to the homeowners (we have almost the entire market in our CRM)
• YouTube ads with specific targeting to the areas you are looking
• Meta Ads (Facebook and Instagram) highlighting our needs to the market
• Outreach to all homes that were previously listed but elected not to sell in the last 36 months

When we find a home that is not on the market, everyone wins.

• The seller gets a convenient sale
• There is less commission involved
• There is no pain of “preparing the home” for sale
• There is less competition for the buyer

Can you write lowball offers for these homes?

No. They are deciding when negotiating with you, to take your offer or take their chances on the open market. So although you are not competing with another buyer, you are competing with the idea of them listing it on the MLS.

Is there any obligation to write an offer when we identify a potential match?

Absolutely not.

How long does this process take?

It all depends on the specificity you have in your criteria. If what you are looking for is common, the process can take a little as a few weeks.

The more specific, the longer it takes, but as long as the home exists that you’re looking for, we’ll find it.

We have put all of the specific details in our overview below. Just let us know what email to send it to.